Personalized Ads: Disney’s “Magic Words” AI Targets Streaming Viewers

Disney is beta testing “magic words,” an AI tool for personalized streaming ads on Disney+ and Hulu. The tool analyzes scenes, providing metadata for brands to tailor messages. This move responds to the industry shift from traditional TV to streaming platforms, enhancing emotional connections with viewers.

https://www.slashinsider.com/disney-tests-ai-tool-magic-words-for-emotional-streaming-ads/

The entrance to The Walt Disney Studios in Burbank, California. Credit: Patrick T. Fallon/Bloomberg